3 Quick Tips for Standing Out at a Conference
Conferences are great tools for promoting brands and products. But at a crowded conference, it can be hard for you and your brand to stand out amongst all your competitors.
Whether you’re giving a presentation or setting up an information booth, here are a few quick tips that will help you separate yourself from the pack!
1. Adapt to your audience
Depending on the type of conference, the people you’ll be meeting might not be your ‘regular’ type of customer, so you might need to think outside the box when it comes to what you’re offering them.
Think about the theme of the conference and the other brands that will be there. Research the demographics of the people who will be in attendance. All these details should inform your approach.
2. Offer an experience as well as a product
Experiential marketing offers people something they won’t necessarily expect at a conference.
While traditional marketing and promotional merchandise are often effective at conferences, they’re extremely common, and many conference-goers leave with products they don’t need and won’t use.
When you offer your audience an experience, you’ll immediately stand out, both in the crowd and in their minds after they leave.
3. Share the experience online
While you’re creating experiences for in-person conference attendees, why not share the whole thing online so that those who can’t attend can still follow along? This will also encourage people to stay engaged when they leave the conference.
Whether you’re using Instagram stories, streaming a live video or live tweeting, you’ll give your brand more exposure and a better chance of standing out at your next conference. Don’t forget to find out and use the official hashtag!
Need some help planning your next conference appearance? Want to make sure you stand out amongst the other attendees? That’s what we’re here for! Get in touch with us today to find out more.