4 Key Benefits of Promotional Merchandise

If you’ve never had promotional merchandise made up for your business before, now is the time to try it out.

Here’s our summary of some of the most important benefits of promotional merchandise.

1. It offers great brand exposure

Perhaps the most useful thing about promotional merchandise is just that: it’s useful. Everything from clothing to stationery to water bottles is something consumers can, and will, actually use.

This means that your promo items are getting great exposure and bringing your brand to the forefront of people’s minds in a variety of situations, from wearing a promo T-shirt out on the street to using a branded coffee mug at work.

2. It’s a cost-effective promo method

When it comes to marketing and promo campaigns, there’s one thing that can get in the way of all your biggest plans and dreams: money. But with promotional merchandise, that’s not something you need to worry about.

The most popular promo merch items (like USBs, pens, T-shirts etc.) are all cost-effective purchases, so you know you won’t blow your marketing budget in this area.


3. Promo items are the new business card

Speaking of useful… Forget your traditional business card: why not get your details out there in a way that ensures they won’t end up forgotten at the bottom of someone’s wallet?

As well as getting your brand out there in front of people, promo items can ensure that important stuff like your business website, phone number and social media channels are delivered through an effective means that’s close at hand.

4. Promo items can help launch a new product

If you’re hosting a product launch event, what better way to thank your guests for attending than with some killer merchandise?

Everyone loves free stuff, so why not spread the word about your new product even further with some promo ‘party bags’!


Keen to organise some branded merch? Get in touch with us to find out how we can help.

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