3 Exciting Ideas for Experiential Marketing Activations
You know the drill by now: when it comes to successful marketing campaigns, it’s all about the experience. But what kinds of experiences can you provide to get your brand out
4 Ways To Achieve Brand Loyalty Through Experiential Marketing
Brand loyalty is an important ingredient in the success of any company. Put simply, brand loyalty involves customers coming back to your business time and time again – purchasing
4 Huge Melbourne Sporting Events in 2019
As we all get over our Australian Open hangovers for another year, it’s time to take a look ahead at the other sporting events coming to Melbourne throughout 2019. NRL All St
Movies, Music, Movement: 4 Super-Fun Sydney Events in 2019
Towards the end of last year, we rounded up the top Melbourne events to look forward to in 2019. So now that we’re well into 2019, we thought it was high time to take a look
Australia’s Best 2019 Tech and Marketing Events
Whether you’re into marketing events, tech expos or a combination of both, 2019 will be a great year for you. There are plenty of exciting events happening across the country
5 Fun Melbourne Events To Look Forward To In 2019
Time to get out your 2019 calendars! Next year’s Melbourne events season kicks off with some festival fun in January, and things only keep getting bigger and better from ther
4 Ways to Measure the Success of Your Experiential Marketing Campaign
Planning and executing a killer experiential marketing campaign is all well and good. But how do you determine whether it’s actually been as successful as you think? It can b
What Are Brand Experts?
When you think of staffing solutions for your brand or product campaign, the usual suspects probably come to mind: sampling teams, performers, promo staff, etc. But have you ever h
Exhibition Trends: What’s Hot At Expos Right Now
We love a good expo here at Liveworks. Exhibitions and trade shows are great places for businesses to show off their wares, connect with new customers and generally get the word ou
Top 3 Experiential Marketing Myths (And Why They Aren’t True)
There are plenty of myths and misconceptions surrounding experiential marketing. While it’s growing steadily in popularity, it’s still a relatively new concept to a lot