Ebay Shoppable Window

LiveWorks brought eBay’s peak shopping day to life with interactive cubes featuring live actors, scent and snow machines, and real-time gift shopping via touchscreens—generating national TV coverage and major media buzz.

About the Campaign

Challenge:

eBay traditionally experience the largest shopping day on the 22nd of December
each year. Our job was to create a live Ebay Shoppable Window that showcased the best Xmas
presents for each demographic.

Solution:

LiveWorks designed and implemented two 6m x 3m cubes that housed actors
for 9 hrs per day for 4 days. Each cube featured a touch screen that allowed customers to
shop the items available in the windows. The cubes features scent machines, snow machines
and christmas music.

Results:

PR in at least 10 publications, LiveTV crosses on Channel 7 and 10.

Gallery