ECCO – ‘World’s longest Catwalk’
LiveWorks partnered with Ensemble Australia to staff a live Guinness World Records attempt in Darling Harbour, sourcing and briefing 68 promotional staff and an MC for a 2.5km runway. The event aired live on The Morning Show and successfully set a new world record.
About the Campaign
Brief:
Ensemble Australia briefed LiveWorks to source 68 promotions staff to line the attempt at the Guinness World Records ‘ “Worlds Longest Fashion Catwalk” record. The fashion show event was set in Sydney’s Darling Harbour and the “catwalk” was 2.5km long. The event was LIVE with The Morning Show on site that morning.
Solution:
LiveWorks sourced and briefed all staff, including an MC to work alongside the host.
Results:
New world record set
