Intel 'A Game of Drones'
LiveWorks brought eBay’s peak shopping day to life with interactive cubes featuring live actors, scent and snow machines, and real-time gift shopping via touchscreens—generating national TV coverage and major media buzz.
About the Campaign
In our third year creating experiences for Intel to compliment their sponsorship of the annual Vivid festival we were challenged to create a drone experience for festival goers.
LiveWorks collaborated with Robotics Systems from Newcastle and Droneheadz from Sydney. We created a 7 meter tall and 8 meter wide drone cage that allowed members of the public to fly a drone. Over 70,000 people experienced the cage and 3500 people got to fly a drone.