Intel Vivid Sydney

An unforgettable large-scale event brought to life by LiveWorks—Australia’s experiential event specialists.
From secret locations to strict all-white styling, we produced a one-night-only celebration of elegance, community, and surprise.

About the Campaign

Over 23 nights in June, Sydney put on a show of lights, music and ideas. ‪#‎VividSydney2016 was officially the biggest year yet with a record 2.3 million visitors. The Intel-powered Sound Cells brought the#‎VividLIVEexperience to the Sydney Opera House forecourt during Vivid Sydney!

LiveWorks Agency was briefed to supply ‘tech savvy’ Brand Ambassadors and Promotional Staff for all 3 activations: Sound Cells, Intel Container and JCDecaux. LiveWorks also managed the Intel container stand build in the picturesque Darling Harbour. Brand Ambassadors for Intel successfully managed the crowd and participants by scanning people’s faces using Intel’s Real Sense Technology and then projecting the image onto a fountain in the bay; creating ‘Eyes on The Harbour’.

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