Invisalign Smile
LiveWorks created a joyful city activation featuring a 2,400-sunflower wall and live serenades, handing out over 3,000 branded flowers to promote Invisalign’s campaign and generate national media attention.
About the Campaign
LiveWorks created an experiential PR stunt for Invisalign to bring the “A smile brought to you by Invisalign’ tagline to life.
LiveWorks created a flower wall featuring 2,400 sunflowers that were distributed to commuters by Invisalign branded promotional staff, with the ‘Man Choir’ serenading the lunchtime crowds to get people smiling.
Over 3,000 promotional flowers with branded messages and links to a promotional competition were distributed; and the promotion received national media exposure through a weather cross on the Today Show.