Magnum Infinity Pleasure Box
A bold burst of movement and indulgence
LiveWorks delivered a showstopping stunt at Customs House as 50 dancers emerged from a branded cube, thrilling crowds and driving over 200,000 YouTube views
About the Campaign
To celebrate the launch of Magnum Infinity ice cream LiveWorks was briefed to developed an Infinity themed performance. The event featured 50 choreographed dancers emerging from a 3m x 3m box at Customs House and conducting a dance performance while sampling ice creams to the gathered crowd. The performance was filmed and amplified online by Ensemble, resulting in over 200,000 Youtube views