In 2019, the RSPCA approached LiveWorks to assist in expanding their annual charity event, the Million Paws Walk, with the goal of increasing donations and overall impact. Since then, LiveWorks has played a pivotal role in the event’s success, which now accommodates 4,000 people and 6,000 dogs, continuing to grow year after year. Over the past five years, we have meticulously managed every aspect of the event, from supplier coordination and branding to layout, safety, and on-site management. Our efforts have contributed to enhanced brand awareness, with vibrant theming that elevated the event’s profile and the RSPCA’s brand. We also drove increased charity funds through engaging activities and effective event management, while facilitating significant event growth, showcasing its rising appeal and success.