Stanley Pick N' Mix
A playful retail experience where customers could personalise their Stanley tumbler by mixing and matching lids, straws and colours, then adding stickers for a custom touch. Designed to spark creativity and encourage interaction, the Pick N Mix campaign turned every purchase into a unique brand moment.
Results
About the Campaign
Stanley engaged LiveWorks to deliver a vibrant retail pop-up in Paddington, Sydney, with goals to build brand awareness, drive online sales, and sell 2,500 units across four days. Initially brought in for staffing, LiveWorks quickly became a full campaign partner, bringing strategic insight and creative solutions to both experience and execution.
We approached staffing as an extension of the brand, selecting and briefing a team who would guide visitors through the activation, elevate interactions, and create memorable moments. As production costs became a consideration, we worked with Stanley to reshape the event layout, using draping to scale the space and designing cost-effective, reusable elements to keep the activation on budget without compromising impact.
Our team managed everything from logistics to approvals, while carefully planning the customer journey to ensure flow, engagement, and shareable moments. The result was Stanley’s most successful retail activation in Australia to date, generating significant social buzz and over 2,500 sales during the campaign.
LiveWorks continues to support Stanley with ongoing retail and experiential work nationwide.
Gallery
