LiveWorks was briefed to create and build a ‘stand out’ area that’s easily identifiable as “One Mars’. The main concept was designed to be crowd drawing, engaging, fun and interactive.
The main aim of the build was to drive customers to interact with sales staff, and engage in deal incentives.
For 2017 Metcash, Liveworks designed the Mars Big Top. The Mars Big Top is a carnival themed zone that will deliver on the mandatories around brand presence, engagement and interactivity with fairground creative theming, with a carnival style game on each stand to encourage engagement.
June 21, 2023