Samsung Galaxy S24 Ai Masters

Samsung, through their agency Cheil, approached LiveWorks to manage the launch campaign for their new flagship device, the Samsung Galaxy S24, focusing on promoting the phone’s revolutionary AI capabilities. As part of the AI Masters initiative, the campaign aimed to showcase how the Galaxy S24’s advanced AI features could empower users in their everyday lives. This included enhancements in photography, personalisation, and performance optimisation. The client sought an engaging, tech-savvy team of demonstrators for the activation that would resonate with their target audience and create a memorable, hands-on experience.

In each location, trained Samsung Brand Ambassadors led live demonstrations, allowing participants to understand and experience the AI features in real time. We used interactive screens and hands-on challenges to demonstrate how the Galaxy S24’s AI could elevate both everyday tasks and creative projects.

This product demonstration campaign ran for 13 weeks across 20 locations.

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