Woman’s Day 19 Days 19 Beaches Roadshow

The 19 Beaches Mag Moments roadshow toured the East Coast in an Airstream Bus in January 2019. Consisting of a branded vintage airstream caravan and fully skinned branded tow car, the set up included branded teardrop flags for the main mastheads, and a chocolate wheel for a subscription prize and data capture mechanic. The roadshow sampled free magazines to beachgoers as well as distributing Olay cream and Hawaiian Tropic samples. A chocolate wheel challenge also distributed branded merchandise prizes with a data capture mechanic for newsletter sign ups.

Objective:

The objective of the campaign was to reconnect with readers, and introduce new people to the joy and escape that comes from reading magazines.

Solution:

LiveWorks executed a successful campaign Australia wide with the following distribution figures:

6370 = Total number of magazines distributed

5702 = Total number of Olay samples distributed

4015 = Total number of Hawaiian Tropic samples distributed

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