Woman’s Day 19 Days 19 Beaches Roadshow
The 19 Beaches Mag Moments roadshow toured the East Coast in an Airstream Bus in January 2019. Consisting of a branded vintage airstream caravan and fully skinned branded tow car, the set up included branded teardrop flags for the main mastheads, and a chocolate wheel for a subscription prize and data capture mechanic. The roadshow sampled free magazines to beachgoers as well as distributing Olay cream and Hawaiian Tropic samples. A chocolate wheel challenge also distributed branded merchandise prizes with a data capture mechanic for newsletter sign ups.
The objective of the campaign was to reconnect with readers, and introduce new people to the joy and escape that comes from reading magazines.
LiveWorks executed a successful campaign Australia wide with the following distribution figures:
6370 = Total number of magazines distributed
5702 = Total number of Olay samples distributed
4015 = Total number of Hawaiian Tropic samples distributed
June 14, 2023