Safe Transport Victoria (STV) partnered with LiveWorks to deliver an innovative and educational campaign focused on public safety and awareness. Faced with the unique challenge of capturing attention in a dynamic outdoor setting, STV required a fresh and highly engaging solution that would resonate with a wide demographic while promoting safe transport practices in an accessible and memorable way.

Rather than defaulting to a conventional roadshow format, LiveWorks devised two immersive and visually striking activations tailored to deliver maximum public engagement. These pop-up experiences were crafted to create impactful moments, from an oversized pink ice cream truck representing safety messaging to an interactive installation with clear calls to action. By blending physical production elements with a highly visual creative strategy, LiveWorks brought STV’s vision to life with energy, clarity and purpose.

Operating with full service production and logistics, our team managed every detail from setup to pack down across multiple metro and regional locations. The activations required custom fabrication, transport management, local council approvals and site safety planning, all executed with precision to ensure smooth delivery in public spaces.

LiveWorks’ collaborative approach with STV prioritised both creative storytelling and operational excellence. The result was a series of memorable public engagements that not only met the client’s brief but exceeded expectations in terms of visibility, community interaction and campaign cohesion.