Top 3 Tips For Planning An Awesome Product Launch Event

So you’ve got a great new product and you’re ready to share it with the world. What next?

One way to really kick things off is to host an amazing event to officially launch your product.

Not sure where to start? We’ve got you covered with our top three tips for planning an awesome product launch event.

1. Understand your target audience

Before you go inviting everyone within a 20km radius to your launch event, take some time to really think about the target audience for your product. Who do you want or expect to buy your product? What are their traits, likes, dislikes, demographics?

Once you’ve answered these questions, you’ll have a better idea not only of who to invite to your launch event, but of what kind of event it should be.

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2. Find an incredible venue

The next step is to find the perfect venue for your product launch. Ideally, you want a unique, memorable space that reflects and enhances your brand essence, your target audience, and of course the product itself.

Folks in Melbourne and Sydney, you’re in luck! We’ve already put together a round-up of event venues to get you started. Check out our spotlights on Melbourne event venues (Part 1 and Part 2), and Sydney event venues (Part 1 and Part 2).

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3. Hype the event on social media

Don’t forget to plug and promote your product launch event online – before, during and after the event itself.

Drum up some hype in the lead-up, share pics and live updates on the night, and craft follow-up posts for the days and weeks after the event. This will ensure the word about your product gets out there, and stays out there.

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If you’re still a little overwhelmed at the thought of planning and hosting a product launch event, don’t stress! Get in touch with us and leave it to the experts.

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