Traditional vs. Experiential Marketing: What’s the Difference?

Here at Liveworks, we’re all about experiential marketing. But what does that mean, exactly? How does experiential marketing differ from traditional approaches – and how can it give your business an advantage?

Let’s take a look at the differences between these two types of marketing, and how you can use an experiential approach to wow your customers.

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What is traditional marketing?

Traditional marketing involves methods of promotion and advertising such as those found in print, online, on radio and TV, and in public spaces. Whether it’s a billboard or a sign on the side of a bus stop, an ad in a newspaper or magazine, a TV commercial or a banner on a website, traditional marketing approaches tend to deliver a one-way message.

What is experiential marketing?

Experiential marketing, on the other hand, involves an interactive experience for the consumer that still conveys a company’s message. From events to installations to live performances, experiential marketing evokes a more engaged and direct emotional response from its target audience.

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Why use experiential marketing?

Experiential marketing is a creative, innovative method of connecting with potential clients and customers. And you don’t have to ditch traditional marketing completely to use it; an experiential approach can complement your existing advertising strategy.

Here are a few benefits of using experiential marketing…

  • It’s more memorable than traditional advertising. People are exposed to hundreds of ads per day – why not take an approach that will actually stay with them?
  • It’s a great way to create buzz and get people talking. There’s no more valuable promotion than word-of-mouth.
  • People can engage with your brand in a meaningful way. Whether it’s a taste test, a live demonstration or any kind of direct interaction, an experiential marketing strategy allows you to really connect with your customers.

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Interested in trying out experiential marketing for yourself? Luckily for you, this is our area of expertise! Get in touch today and start connecting with your customers in a brand-new way.

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