Traditional vs. Experiential Marketing: What’s the Difference?

Here at Liveworks, we’re all about experiential marketing. But what does that mean, exactly? How does experiential marketing differ from traditional approaches – and how can it give your business an advantage?

Let’s take a look at the differences between these two types of marketing, and how you can use an experiential approach to wow your customers.

What is traditional marketing?

Traditional marketing involves methods of promotion and advertising such as those found in print, online, on radio and TV, and in public spaces. Whether it’s a billboard or a sign on the side of a bus stop, an ad in a newspaper or magazine, a TV commercial or a banner on a website, traditional marketing approaches tend to deliver a one-way message.

What is experiential marketing?

Experiential marketing, on the other hand, involves an interactive experience for the consumer that still conveys a company’s message. From events to installations to live performances, experiential marketing evokes a more engaged and direct emotional response from its target audience.

Why use experiential marketing?

Experiential marketing is a creative, innovative method of connecting with potential clients and customers. And you don’t have to ditch traditional marketing completely to use it; an experiential approach can complement your existing advertising strategy.

Here are a few benefits of using experiential marketing…

• It’s more memorable than traditional advertising. People are exposed to hundreds of ads per day – why not take an approach that will actually stay with them?
• It’s a great way to create buzz and get people talking. There’s no more valuable promotion than word-of-mouth.
• People can engage with your brand in a meaningful way. Whether it’s a taste test, a live demonstration or any kind of direct interaction, an experiential marketing strategy allows you to really connect with your customers.

***

Interested in trying out experiential marketing for yourself? Luckily for you, this is our area of expertise! Get in touch today and start connecting with your customers in a brand-new way.