What Are Brand Experts?

When you think of staffing solutions for your brand or product campaign, the usual suspects probably come to mind: sampling teams, performers, promo staff, etc. But have you ever heard of brand experts?

Let’s take a look at this type of marketing team and how it can benefit your brand or business.

What are brand experts?

Brand experts are special promotional staff members who have been trained extensively on a particular product or brand. Their task is to promote and help sell that product during a campaign or event.

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As the name suggests, brand experts know their product inside and out. They can take customers through its features and benefits, answer questions, generate interest and excitement, and ultimately help drive home sales.

Brand experts are best utilised for campaigns that really need that little bit of extra in-depth knowledge, like the launch of a new tech product.

Why should you hire brand experts for your marketing campaign?

Complete focus and expertise on one particular brand or product is what makes brand experts such an effective promotional approach. Their thorough knowledge instils a sense of trust in customers, which can really boost sales.

Let’s take a look at a real-life example.

We recently completed a launch campaign for the Samsung Note 8 featuring a host of brand experts. Liveworks brand ambassadors underwent extensive training to become brand experts on the Note 8.

They were then placed in stores throughout the country to create buzz, interact with customers and help the store close more sales of the product. 

It was determined that the use of brand experts resulted in a 20% sales increase compared to the previous weeks. We call that a pretty successful campaign!

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Ready to engage some brand experts to help promote your product or business? Get in touch with us today to find out how we can help!

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