Runna engaged LiveWorks to create a distinctive post-race experience that celebrated Sydney Marathon finishers and deepened the brand’s connection with the running community. The brief was to transform a premium harbourside location into an engaging portrait activation, giving runners a professional image of their achievement they could capture and share instantly, extending Runna’s visibility well beyond race day.

LiveWorks delivered the activation end-to-end: creative concept development, custom set design and build, professional photography, branded staffing, guest engagement, on-site management, and bump-in/bump-out. At the Overseas Passenger Terminal, we designed a portrait set that framed every runner’s achievement against an unmistakably Sydney backdrop, giving Runna a piece of branded content that participants genuinely wanted to capture and share.

The main challenge was delivering a premium activation inside a tightly constrained harbourside venue, with strict access, safety and wind-loading requirements. We worked through this with detailed site planning, engineering input and careful positioning of every element, backed by close coordination with the venue and suppliers and a tightly managed bump-in, keeping the build safe, visually striking and ready on time. On the day, our team actively managed the runner journey from welcome through to posing and photo collection, keeping the experience personal, energetic and efficient even during peak post-race periods.

The result was a standout addition to Runna’s Sydney Marathon presence: over 300 finishers photographed, with a very high collection rate as runners downloaded and shared their portraits, driving genuine brand engagement and organic visibility for Runna beyond the finish line.