4 Ways to Measure the Success of Your Experiential Marketing Campaign

Planning and executing a killer experiential marketing campaign is all well and good. But how do you determine whether it’s actually been as successful as you think?

It can be hard to lock down concrete figures on the ROI of experiential marketing. But there are definitely things you can do to quantify the results and measure the success of your campaign.

Let’s take a look at a few!

1. Record stats and figures

Record whatever concrete numbers you can throughout your campaign. Things like:

  • Attendance numbers for an event
  • Time spent interacting (e.g. at an expo booth)
  • Demographic stats about your audience

Keep these on hand to analyse your success and set goals for your next (hopefully bigger and better) campaign.

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2. Social media engagement

Social media should play a key role in all your experiential marketing. 

As well as tracking brand mentions, setting up a dedicated hashtag is one of the best ways to measure the reach and impact of a campaign across social media. 

3. Track sales and engagement post-event

After any experiential marketing campaign or event, it’s important to keep an eye on how customers are interacting with your business.

Measure sales and compare them to pre-event figures; track leads generated through the event; keep an eye on social media follower and engagement levels.

All of this can provide vital insight into the impact of your campaign.

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4. Seek direct feedback

When it comes to measuring your campaign’s success and learning what you can do better next time, there’s nothing wrong with an old-school survey!

Seeking direct feedback from the people who participated in your campaign is a straightforward way to determine its effectiveness and measure brand awareness.

Reach out through email and social media with a short survey, and be sure to properly analyse (and act on) the results.

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Need help with experiential marketing? That’s what we’re here for. Read more about our services or contact us to discuss your next campaign.

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