5 Simple Ways To Use Experiential Marketing
We explore experiential marketing and the simple ways you can use it in your next campaign…
There’s no doubt that in this day and age, consumers are absolutely flooded with advertising. TV, radio, social, Google, news feeds, and native advertising are all now part of a person’s every day life. This, plus the general fast-paced nature of the modern world makes it harder than ever before to get your product seen, and to have an impact on consumers.
All this exposure to advertising is passive. The consumer isn’t interacting with the products, or engaging with a brand on a personal level.
So how can the consumer play an active part in brand awareness and advertising? How can you make a lasting impact?
What is experiential marketing?
Experiential marketing is a method of marketing that enables the consumer and the brand to interact. It’s a way of getting the customer to experience the brand in a unique and memorable way.
For example, LiveWorks blends the power of theatre and live performance with sales and social strategies in order to create successful campaigns for our clients. The aim is to create an emotional connection between the consumer and the brand.
So how can you utilise the methods of experiential marketing?
1. Build a conversation
So often brands make the mistake of talking at their clients rather than talking with them. Experiential marketing aims to create a two-way dialogue between brand and consumer, so that the connection between them is more personal, and memorable.
Make sure that your clients feel they have a voice within your marketing campaign, and that you’re listening to that voice.
2. Make it tangible
One thing that’s lacking in our digitally driven world is the tangibility of brands. We’re constantly shown things on our screens, but how often is it that we’re given the opportunity to touch them?
Give your customers the option of interacting with your product or brand in person.
3. Be accessible on social media
What’s the first thing you do when you have an amazing experience? Generally, people share their stories on their social media profiles.
Extending your brand’s reach to social media allows your clients to tag you in their positive feedback. This gets your brand in front of more and more people, and effectively doubles the audience of your campaign.
4. Use a call to action
Similar to creating a dialogue between client and brand, is using a call to action (CTA). This encourages your consumers to not only experience your campaign in all its glory, but to also take action at the end.
After all, you want the memory to stay with them long after it’s over.
Try encouraging them to share their experience on social media, some brands like to offer incentives for this action.
Others might provide ‘goodie bags’ at the end of an event, so the consumer is always taking something tangible home with them, to feel as though they’ve gotten extra value.
5. Be authentic
This is arguably the most important point to take away from this post. Any campaign you run has to reflect your brand identity. There’s no point in running an awesome campaign if it doesn’t represent who you are and what you do.
What to know more about how experiential marketing can benefit you and your brand? Click here to get in touch with LiveWorks.