A Quick Guide to Post-Event Surveys

So you’ve recently pulled off a great event, drawing a crowd and showcasing your brand to customers. Now… What comes next?

It’s almost as important to measure the success of your event or experiential marketing campaign as it is to pull it off in the first place. One tool you can use to do this is a post-event survey.

What is a post-event survey?

A post-event survey is a way to ask attendees or participants to provide feedback on an event. While you might think you have a pretty good idea of how your event went, it’s always good to seek formal feedback, since experiences can differ significantly from person to person.

The responses you get from a post-event survey can help you determine what works, what doesn’t, and what you can do better at your next event.

What sorts of questions should a post-event survey ask?

Here are some examples of effective post-event survey questions…

• Would you recommend this event/brand/business to others? Why or why not?
• How would you rate the venue/speakers/activities etc.?
• What was your favourite/least favourite part of this event?
  • What did you like/dislike about it?
• Do you have any suggestions for future events?

Post-event survey tips

We’ll leave you with a few quick tips for conducting an effective post-event survey…

• Don’t make your survey too long. It’s better to have more people answer fewer questions than vice versa.
• Try to grab attendees’ email addresses before or during the event (e.g. through online registration) so you have a direct avenue for sending surveys afterwards.
• Consider offering some kind of reward for completing the survey. Consumers are much more likely to fill out a voluntary survey if there’s a little something in it for them.

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Need help putting together an event or activation for your brand or business? Let the experts take the wheel. Contact us today to find out how we can help!