LiveWorks at Vivid Sydney 2016
VIVID SYDNEY 2016 SMASHES RECORD WITH 2.3 MILLION VISITORS!
Photo Credit: Hirsty Photography
Over 23 nights in June, Sydney put on a show of lights, music and ideas. #VividSydney 2016 was officially the biggest year yet with a record 2.3 million visitors. The Intel-powered Sound Cells brought the #VividLIVE experience to the Sydney Opera House forecourt during Vivid Sydney! A cutting-edge audio-visual collaboration between Intel and the Sydney Opera House took this year’s Vivid Sydney festival to the next level. In the shadow of the Opera House, these luminescent lights were accompanied by an equally captivating soundtrack that drew the visiting crowds from Circular Quay. Made from 3D-printed recycled plastic and powered by Intel, the geometric installations contain speakers that are optically linked to the Opera House’s Grammy award-winning Intel Broadcast Studios, bringing Vivid LIVE performances from inside those famous sails to audiences outside. Titled Sound Cells were designed by Sydney-based artist Joe Crossley in collaboration with Intel Australia and the Sydney Opera House.
LiveWorks Agency was briefed to supply ‘tech savvy’ Brand Ambassadors and Promotional Staff for all 3 activations: Sound Cells, Intel Container and JCDecaux. LiveWorks also managed the Intel container stand build in Darling Harbour. Brand Ambassadors brought Intel’s cutting edge Real Sense technology to life by scanning people’s faces in 3D and then projecting the image onto water-fountains in the bay; creating ‘Eyes on The Harbour’.
Intel container Brand Ambassadors in Darling Harbour
Through the use of their RealSense camera technology Intel created an experience with outdoor media company JC Decaux. Two outdoor media panels were equipped with RealSense cameras to take a photo of the public and put them in front of a Vivid backdrop. It’s similar to a movie making green screen effect, but without the green screen. LiveWorks Agency brand ambassadors managed both JCDecaux activations throughout Vivid at Martin Place and Darling Harbour.
JCDecaux activation in Darling Harbour